The Standards That Build Great Teams

In this episode, Jeremiah sits down with Sam Rankin of Etch Outdoor Living to unpack what it really takes to build a high performing team through culture and accountability. Sam shares how Etch has scaled in a highly competitive market, why leadership integrity matters more than any handbook, and how small daily standards create long term excellence. They walk through core values, meeting rhythms, language changes that drive accountability, and practical ways to keep teams engaged. Sam also answers rapid fire questions on hiring, labor challenges, language barriers, discipline, vehicle tracking, and how to manage outcomes without micromanaging.