Investing Before It Pays: What It Really Takes to Build a Business With Brian Fullerton

Recorded live in Michigan right before Lawntrepreneur Academy Live, this crossover episode brings together Brian Fullerton and Jeremiah Jennings for an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don’t go your way.

They talk about everything from rain day productivity and crew training to labor costs, leadership development, and snow prep, mixing humor with hard-earned lessons. Jeremiah shares how he uses rain days for deep team meetings and SOP creation, while Brian explains why he’s investing in training spaces, VAs, and systems that create long-term results.

The two also touch on the behind-the-scenes realities of hosting events like LAL, investing heavily in your company before profits appear, and balancing growth with sanity. The conversation wraps with lighthearted moments from Thanksgiving food partitions to Christmas light installs, showing the friendship and mutual respect between two leaders pushing each other to the next level.

Whether you’re prepping for LAL or trying to get through your own version of “rain days,” this episode reminds you that success comes from discipline, preparation, and a willingness to keep showing up.