Why Hiring for Culture Beats Hiring for Skills

Recorded at the LeanScaper Finance Intensive in Dallas, Jeremiah sits down with Rich Thiebaud to unpack his journey from running his family’s landscaping company as a teenager to helping lead sales at LeanScaper today. Rich shares how he scaled a family business from just over $1M to nearly $9M, the challenges of team building, and the lessons he learned through selling his ownership stake to his brother. They dive into leadership, imposter syndrome, hiring processes, and how AI is reshaping recruitment and business operations. Rich also highlights the unique culture of community within the landscaping industry and the vision for LeanScaper to combine technology with people-first leadership. The conversation is both practical and inspiring for any owner looking to scale smarter, lead better, and embrace the future of tech in the green industry.

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