From Zero to $25M: The Hidden Creek Growth Story with Jason Cromley

In this powerhouse episode, Jeremiah Jennings is joined by Jason Cromley, co-founder and CEO of Hidden Creek Landscaping, a $21M company with eyes on $25M—all without adding a single team member. Jason shares how he and his partner built the business from college landscaping side gigs to a scalable, system-driven operation, revealing hard-earned lessons around hiring, efficiency, accountability, and team culture. From the realities of paying A-players what they’re worth to the psychology of accountability at every level, Jason doesn’t hold back. Whether you're managing two crews or scaling toward eight figures, this conversation delivers the high-level insights and real-world tactics you need to grow a company that attracts top talent—and keeps them.